2. Dislodging surface pore clogging debris with a granularscrub, solution or mask keeps the skin smoother, clearer, cleaner looking.
• Invigorating Face Scrub
• Oil Control Solution
• Purifying Clay Mask
• Skin Refinisher

3. Men’s skin is thicker.
Exfoliation is important to give a smoother, clearer, cleaner,younger-looking appearance and a closer shave.
• Multi-Action Face Wash
• Invigorating Face Scrub
• Purifying Clay Mask
• Skin Refinisher

4. Exfoliation allows better absorption of moisturizers. Lightweight, easily absorbed formulas work better on a man’s skin.
• Instant Moisture Gel
• Daily Moisture Defense Lotion SPF 15
• Razor Burn Relief Ultra

5. Men’s skin goes through the daily trauma of shaving.
The skin needs to be clean, wet and warm before the shave. Beard hairs need to be hydrated, softened, set up for a close shave.
• Multi-Action Face Wash
• Power Wash
• Hydrating Cleansing Bar

6. A shave formula needs to create a comfort zone between skin and razor to allow minimal irritation and redness.
• Maximum Comfort Shave Gel
• Mega Foam Shave
• Maximum Comfort Shave Cream
• Electric Shave Solution

7. The extreme exfoliation caused by shaving can sensitize the skin and cause an increase in blood flow to the skin’s surface causing blotchiness and redness.
• Razor Burn Relief Ultra

8. Newly shaven skin can allow water to easily escape through the skin’s surface often resulting in dry, taut skin.
• Instant Moisture Gel
• Daily Moisture Defense Lotion SPF 15
• Razor Burn Relief Ultra

9. Women age gracefully (gradually), men age in giant steps.
At a certain age, a man’s thicker, heavier skin starts losing density and dramatically falls. Sebum production slows down and the accumulation of shaving irritation catches up.
• Age Rescue Face Lotion
• Age Rescue Eye Therapy
• Night Recovery Lotion

10. The skin around the eye area is where a man can first see the visible signs of aging.
• Instant Moisture Eye Gel
• Age Rescue Eye Therapy

11. Men tend to have thinner, flyaway hair and hair loss.
Some men have areas on the scalp that are very sensitive to the male sex hormones that circulate in men’s blood. The hormones make the hair follicles, from which hair grows, shrink. Eventually, they become so small that they cannot replace lost hairs. The follicles are still alive, but are no longer
able to perform their task.
• Root Power Treatment Shampoo
• Root Power Hair Tonic